Erik Robinson, Director of Business Development, to oversee organization’s strategic partnerships with referral sources and facilitation of inbound lead generation.
SALEM, Va. (April 6, 2023) – HopeTree Family Services, a leader in mental and behavioral health services, has appointed Erik Robinson as Director of Business Development. In this role, he is responsible for growing HopeTree’s recognition and census through consistent and strategic outreach and relationship development with referring organizations and localities.
Robinson brings a wealth of knowledge and more than 20 years experience in youth services, building strategic partnerships, and community outreach. Most recently, he served as Community Liaison at Intercept Health where he was responsible for marketing education and outreach to ensure timely access to resources and increase community awareness. “We can’t say enough what Erik brings to our team,” said Jon Morris, President and CEO of HopeTree. “His knowledge and experience in the field make it the perfect combination of talents we need to collaborate with our referral partners.”
“I am so happy to be part of an organization that cares so much for their clients as well as staff,” said Robinson. “We are very proud of the services that we provide to both youth and adults as we help them have an opportunity for a more positive future.” Robinson is a graduate of Ferrum College, earning a Bachelor of Science degree in Psychology with a minor in English. Currently, he serves as chair of the Tazewell County Public Schools Board, delegate for the Virginia School Boards Association, member of the Family Assessment and Planning Teams for Wythe County and Lynchburg, member of the Bland County Community Policy and Management Team, and board member for JRCC and the Southwest Vendor Fair.